RALEIGH, NC (December 7, 2009) Introduced in 2008, the líllébaby EveryWear™ Carrier is designed to be worn every way and everywhere and is now available in three styles to meet the needs of on-the-go parents: Style, Organic and Sport. The only JPMA Certified carrier on the market, the EveryWear™ Carrier allows a parent to carry a baby in five positions: on her chest facing inward, on her chest facing outward, on her hip and on her back and in a sling-like cradle carry by using the option infant insert. The carrier’s contoured adjustable seat offers ergonomic sitting positions and promotes healthy spine development and an innovative design permits parent to carry baby from newborn to 43 pounds. Versatile and light weight, the líllébaby EveryWear Carrier has enforced edges to maintain strength and durability and includes two front pockets for keys or a cell phone and a zippered pocket that fits diapers and wipes and the EveryWear Carrier fits easily into any diaper bag.
Joining the original EveryWear™ Carrier, now referred to as the EveryWear™ Style, in early 2010 are the EveryWear™ Organic and EveryWear™ Sport. The EveryWear™ Organic features organic bamboo fabric and thicker organic cotton fill, as well as extra padded and robust shoulder pads. The Organic carrier retails for $120 and is available in Earth (dark brown).
The EveryWear™ Sport features lightweight mesh fabric and a two-tone design with a sporty edge for an active lifestyle. The Sport carrier retails for $100 and is available in Graphite (grey/black).
The EveryWear Style features newly designed shoulder straps and buckles, new fabrics, an organic bamboo hood, an infant head support, a safety harness which permits the carrier to be used without an insert from 7 pounds (newborn) and new packaging, user guide and instructional video (available online) to make using this multi-function carrier easy for parents to use at every stage of their child’s development. The Style features a quilted, wind and water-repellant microfiber fabric and is available in three colors: Red Haute Mama (red), Essential Black (black), and Cocoa Couture (chocolate brown) Style retails for $100.
About líllébaby
líllébaby marries Scandinavian style and functionality with American ease and safety to provide parents innovative options for today’s must-have baby gear. Introduced to the Scandinavian Child family of brands in 2007, the líllébaby EuroTote launched in the summer of 2007 and was followed by the arrival of the one-of-a-kind EveryWear™ Carrier in the fall of 2008. In 2010, the líllébaby line grows with the introduction of two new versions of the EveryWear™ Carrier, the EveryWear™ Sport and the EveryWear™ Organic, and coming in the spring two ultra-functional and fashionable diaper bags, the Stockholm and the Oslo.
About Scandinavian Child
Founded in 2002, Brenda Berg’s inspiration for Scandinavian Child was the beautiful and practical Svan® High Chair, which she discovered on a trip to Sweden while pregnant. Applying her years of management consulting experience, Brenda established Scandinavian Child with the business idea of bringing innovative, functional, yet stylish children’s products to North America. The company’s flagship product, the JPMA/ASTM safety certified Svan® High Chair, launched in the North American market in 2003 and gave parents a new way to look at children’s products.
Scandinavian Child now represents five brands from around the globe including: Svan of Sweden, líllébaby, Beaba, Micralite and Anka, a line commissioned by Scandinavian Child to offer parents great design at an exceptional price point.
Built on the company philosophy, “Designs Without Compromise,” all of the products in the Scandinavian Child collection must meet the company’s demanding criteria: safety, usefulness, eco-friendly design, style and superior quality. (www.scichild.com)
