Brenda started climbing during college and planned her life around her passion. Berg is the founder of Scandinavian Child, a Raleigh company that is the exclusive North American distributor of unique children's products. She's also an avid "rock jock" whose license plate read "CLIMBING."
"For years I did nothing other than school, work, and climb all over the country, plus Mexico and New Zealand," Berg said. She would often travel 5 days a week for work as a management consultant, then detour to rigorous climbing locations. She then climbed for the weekend before heading off on her next business trip.
Learning to handle fear is a key hurdle for successful climbers and entrepreneurs. "Climbing is a great way to learn your strengths and weaknesses," Berg said. "It is all about facing your fears head on. If you can't handle fear, then starting a business is not for you."
Berg gives climbing credit for having a positive impact on her starting and running a business. "If you really have a passion for climbing, it means you are up for the challenge," she said. Taking that challenge and applying it to starting a business is a great next step.
