What a perfect name for my illness - Momnesia!

The Today Show had a piece last week on 'Momnesia'. I was thrilled to find out that this was not a figment of my imagination. I really am losing my mind, one child at a time. Okay, so apparently it is more about lack of sleep, as the average new mom loses 700+ hours of sleep in the first year. (Wow! No wonder those cat naps never seem to get me caught up!) Apparently there are other factors including chemical changes that cause this phenomenon, but they are mostly temporary - stress and the lack of sleep last forever.

This concept is based on Dr. Louann Brizendine's book 'The Female Brain'. You can check out her Web site at LouannBrizendine.com. According to the Today show's mom-expert (mom of seven kids, bless her!), exercise helps, but who has the time?

This was a good marketing example for me because my friends and I had a name for this illness as well, but it was apparently not catchy enough to make the morning TV Shows. We called it 'placenta brain'. Hmmm, maybe not the most appealing choice, but we all got the meaning.

Oh! The capstone of this piece was that about a minute and a half into the segment, I saw one of our products, the Svan Mini Furniture. It was nested cozily in the children's playroom. Those little moments when I see our product in action give me a big goofy grin.

By the way, I was going to write about this sooner ... but I kept forgetting.