I love a good marketing campaign, so when the Muscular Dystrophy Association (MDA - you know, Jerry's Kids!) called to ask if they could lock me up to have my friends bail me out of jail, I was all in.

The campaign was both clever and fun. They had a simple process for loading my contacts into their system and inviting people to 'bail me out' from my personalized website .

The MDA group picked me up at my office yesterday, handcuffed me, and brought me to a club downtown for lunch and 'lock up'. Check out my jailbird picture! Don't you feel sorry for me? All of this fun should not distract from the importance of the MDA cause. MDA helps combat 43 neuromuscular diseases, supports local clinics to provide medical services to patients including leg braces and wheelchairs, and helps send MDA children to summer camps. Seventy-seven percent of all the money MDA spends goes directly toward research, health care services, and education. With a focus on children, my aim was to send as many children to summer camp as possible  giving them an accessible experience that will help their confidence and well-being for the rest of their lives.

I am proud to say that my friends and business contacts together donated enough to send three children to summer camp! Thank you EVERYONE!

For more information on Muscular Dystrophy or to help send a fourth child to camp, please visit my site above.