When you look at all of the baby and child carrier options that have hit the market in the last five years, you have to assume that one really does it all without compromising look, feel, and function. Not true!

With all the options out there, I had not yet found a carrier that can do front, hip and back with comfort and style in mind ... until now. lillebaby has launched the world's best carrier that hits on all of these points.

Most Americans don't know it, but Norwegians are known as the inventors of the world's best backpacks. Lisbeth, the designer of lillebaby has channeled her genetic gift to apply Norwegian design to create the ultimate baby and child carrier  the EveryWear!

We are so excited about this amazing carrier. We officially unveiled it at the ABC Show in Vegas on Sept. 7-11 and were thrilled that it was a finalist in the JPMA Innovation Awards. It's at a great price point ($99.95 MSRP!)and we've received amazing feedback from all of our retailers and mom testers.

The EveryWear will be available in October at giggle.com and in giggle stores, and available nationwide in November.